Certain Phrases Can Speed Up or Harm the Sale of Your Home

Professor Paul Anglin, a real-estate economist in Guelph, Ontario and his colleagues from the University of Windsor – along with researchers from CMHC – examined about 20,000 real-estate listings and sales data over a four-year period.

They discovered that certain phrases may help – or harm – the sale of a house!

Here are some of their findings.

• Listings with the words “beautiful” or “gorgeous” sold 15% faster.
• If “landscaping” was in a listing, it sped up a sale by 20%.
• Saying that a property was in “move-in condition” quickened the sale by 12%.

This obviously tells us that Buyers are becoming more picky!    It seems they prefer homes to be "move-in condition" and they'd rather skip a listing where there's work or a negative desperate situation with a Seller.

Best to keep your motivations to yourself!   And more should be said about the Magic of Staging your home before it goes on the market.   Last week I spent about 30 minutes in a Sellers kitchen and dramatically changed it from a cluttered, cramped area to a welcoming, organized and spotless focal point of the home.  The sellers investment was zero - it cost her nothing, my services were free, but it made a big difference!  

Selling Your Home?   Select your descriptive words carefully and consider a Staging consultation in advance of listing your home. 

Elegant Modern Victorian Home

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