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Home Selling Tips: Smell of Smoke Can Devalue Home by Up To 29%
 
 
Homeowners risk coughing up big bucks if they're also smokers, according a survey of Ontario real estate agents and brokers. Get rid of smoking odours before putting the home for sale to maximize the return on investment.
 
Smoke stains walls, carpets, and furniture and leaves a smell that can be hard to eliminate. Many prospective buyers are really put off by homes that have been smoked in and they can be very challenging to sell
 
Attack  the smell head on, and get rid of it as much as possible before potential buyers  walk through the door. If they enter the property and are hit with the remnants  of cigarettes, chances are very good that they will immediately take your home off their radar.
 
Home Selling Tips: So Which Smells appeals to buyers during open houses? 
 

Chances are, when you were starting out in real estate, someone gave you the following advice:

PIE Can You S(m)ell this House?Throw a bunch of cookie dough in the oven to make the house smell delicious (just make sure it doesn’t burn).

And you may have even done just that. Or perhaps you bought potpourri or a candle that smells like baked goods, under the impression that ‘cozy’ smells sell.

Well a new study has emerged that is turning this real estate trick of the trade on its head. The Wall Street Journal recently published “Using Smell to Make a Sale,” an article that profiles a Washington State University study that found that complex odors, liked baked treats or seasonal medleys, may actually deter a sale.

The study found that complicated scents can distract shoppers; they begin to focus on the smell and its origin, rather than the purchase at hand. In the study, consumers were discovered to spend 31.8% more in a home décor store when it was flavored with a simple orange scent than when it was scented with a more complex blend of orange, basil and green tea.

Professor Spangenburg, one of the authors of the study, posits that the same principles can be applied to open house scenting because aromas seem to affect cognitive functions in the areas of the brain involved in decision-making. He theorizes that your ideal scent will “be simple and positive and congruent.” Congruent means that the scent matches up with your listing’s environs.

With that in mind, we’ve created a mini list of one-note scents that might match up to your current listings. Feel free to use at will. Just remember to keep it natural; synthetic scents can be overwhelming.

If you’re showing a mountain cabin, freshen up with some cedar branches.
Inviting buyers to view a garden home? Lavender or rose might be the way to go.
Are you listing an Italian-style villa? Advise buyers to buy basil-scented natural cleaning products.
When hosting an open house by the beach, try eucalyptus or coconut depending on the region.
And of course, if you’re listing a gingerbread house, vanilla is the way to go! (Tee hee, we just couldn’t help ourselves.)

What do you think? Do you have a tried-and-true scent you use for open houses or recommend to buyers? We know apple pie certainly makes us feel at home!

Looking to sell your home? Find out how much its worth call 416-896-3333 or click here for a Free Home Evaluation 
More Simple Home Improvement Articles : "Little Home Improvements = Big Returns"
Posted: Friday, May 24, 2013 1:14 AM by Sutton Realty

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